Foreword
Preface
1. 1867 – In the aftermath of the battle of Sadowa, a new industry is born in Vevey
2. 1866-1905 – The “Belle Epoque” and the rise of Cham’s Wealthy
3. 1905-1929 – In the wake of the war that shook the world, Nestlé merges with Peter, Cailler and Kohler
4. 1929-1938 – Nestlé invents Nescafé on the eve of World War II
5. 1939-1947 – A devastated Europe struggles to recover from World War II; Nestlé and Maggi form a sweet and sour union
6. 1947-1962 – As East-West relations thaw, a fascination with the Great North brings together Nestlé and Findus
7. 1962-1974 A Golden age draws to a close, mergers and alliances: in Switzerland Nestlé and Ursina-Franck (1971), in the U.S., Nestlé and Stouffer (1973), in France, Agreements with L’Oréal (1974)
8. 1974-1980 – Asia becomes the world’s new trouble spot; Nestlé turns its attention to America (Alcon, 1977) and France (Chambourcy, 1978)
9. 1981-1988 – Poor at first, relations relations between nations were later to improve; Nestlé makes great strides with Carnation, Buitoni, and Rowntree
10. 1989-1990 – The dawn of a new era; Nestlé approaches the twenty-first century
Index